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Nobody likes to the be the ‘bad guy’ and unfortunately recruitment is full of ‘bad guy’ moments. When I was a fledgling recruiter, I envisioned the job to be one of happy moments and positive outcomes. Afterall, recruiters make dreams come true.
The powers that be just want to know if you give a fuck or not. That’s it. Obviously, they want the situation to improve, but at least if they can see that you care, then that’s a start, not all is lost.
The job advert is your call to arms – it’s your chance to engage with that one superstar out there and say: apply. Let’s talk. It’ll be worth your time. If you can’t portray this through words, and you can’t be arsed to actually list the benefits rather than adding “Competitive benefits GET IN TOUCH!!!!” at the bottom, then this candidate is scrolling on by.
I still see things which isolate people and that are not inclusive; I still see people uploading weird shit to LinkedIn and I constantly see Brexit this, Brexit that. So, here’s my guide on what NOT to do in 2019 – with the heavy caveat that I am not a recruiter, however I do work with some of country’s best.
As far as I knew, recruitment was attending glitzy client meetings, picking the perfect candidate out of a pile and slotting them into a ready-and-waiting vacancy, thus picking up a tasty payslip month-after-month. The ignorance was bliss.
As we all know, embracing change and learning new methods is a good thing, an imperative thing in fact. Our industry is remodelling and developing rapidly; we know that AI is already playing an important role, resulting in us needing to adapt and concentrate more on social marketing and the human aspect of recruitment – not a bad thing.
Remember that episode of South Park that poked holes at the local residents who were outraged at the ‘future men’ coming back in time to take all of their jobs? The year was 3045; over-population had forced the ‘future men’ back to support their families.
With research suggesting that employee networks are ten times larger than the follower count of their company LinkedIn page, it’s clear that encouraging your consultants to share content is absolutely vital.
Simply put, no one likes to be the bearer of bad news, and no one ENJOYS having those difficult conversations (if you do, you’re a bit fucked up, but I’m okay with that – play to your strengths, each to their own and all that).
Your brand is an asset. It’s not owned by the recruitment company you work for. It’s not owned by your manager. IT’S YOURS, YOURS TO KEEP FOREVER!